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Skift

This Is How Hotels Could Win the Direct Booking Wars

Aug 2, 2016 ... Typically, it's about 10%. But that's only available if they sign in and then make that booking. That's called a gated offer for that reason.

https://skift.com/.../this-is-how-hotels-could-win-the-direct-booking-wars/

Skift

How Hotels Leverage AI and Marketing to Win the Booking Race

Mar 6, 2024 ... The pandemic initially tipped the scales in favor of direct bookings due to safety concerns and the need for flexible booking options, but ...

https://skift.com/.../qa-how-hotels-can-leverage-ai-and-digital-marketing-to...

Skift

Hotel Chains' New Direct-Booking Strategy? TripAdvisor Advertising

Aug 8, 2016 ... Marriott partnered with TripAdvisor to let consumers book stays on TripAdvisor sites.

https://skift.com/.../hotel-chains-new-direct-booking-strategy-tripadvisor-ad...

Skift

Expedia Hits Pause on Direct Booking Goals for HomeAway Division

Apr 29, 2016 ... Expedia Inc. is having its HomeAway vacation rental unit back off from the previously stated goal of making 100 percent of its property ...

https://skift.com/.../expedia-hits-pause-on-direct-booking-goals-for-homea...

Skift

Priceline Group CEO 'Doesn't Appreciate' Hotel Chains' Direct ...

Priceline Group CEO 'Doesn't Appreciate' Hotel Chains' Direct-Booking Moves. Dennis Schaal, Skift. February 17th, 2016 at 12:02 PM EST.

https://skift.com/.../priceline-group-ceo-doesnt-appreciate-hotel-chains-dire...

Skift

Skift Travel Megatrend for 2016: The Direct Booking Wars Are in Full ...

Jan 29, 2016 ... It's a direction that should give online and offline booking giants some pause. The Direct Booking War Is On. Hotels and online travel ...

https://skift.com/.../skift-travel-megatrend-for-2016-the-direct-booking-war...

Skift

TripAdvisor Launches Direct Booking With Limited Partner Roster

May 6, 2014 ... TripAdvisor achieved one of its main priorities of 2014 -- launching the direct booking of hotels on mobile -- but hasn't attracted the ...

https://skift.com/.../tripadvisor-launches-direct-booking-with-limited-partne...

Skift

How Delta's Loyalty Offering Is Improving Its Direct Booking Business

Jul 11, 2019 ... A decade ago around a third of Delta Air Lines tickets were sold via online travel agencies. That amount today is somewhere between 10 and ...

https://skift.com/.../how-deltas-loyalty-offering-is-improving-its-direct-boo...

Skift

Hilton Wants to Change the Conversation About Direct Booking With ...

Sep 27, 2018 ... “Stop Clicking Around” debuted in the U.S. during the Grammy Awards, and its primary message was that consumers would get the lowest rates for ...

https://skift.com/.../hilton-wants-to-change-the-conversation-about-direct-b...

Skift

Hilton Doubles Down on Direct Booking Ad Strategy by Targeting ...

Sep 5, 2019 ... Hilton also said television, online, and social media ads will continue to educate travelers about the benefits of booking direct and joining ...

https://skift.com/.../hilton-doubles-down-on-direct-booking-ad-strategy-by-...